Real estate agents, for-sale-by-owner sellers, short term rental hosts, and homeowners alike all might consider hiring a real estate photographer to capture quality photos for their listings, in effort to sell their home. In this article, we use our experience in the industry to break down the costs of real estate photography, and what individuals should know before hiring a real estate photographer. The goal of this article is to answer the big question: how much does real estate photography cost?
In this article, we describe the costs associated with real estate photography, differences in pricing models for real estate photographers, and what to expect when hiring a real estate photographer.
Article Breakdown:
- Real Estate Photography Pricing Models
- How Much Does Real Estate Photography Cost?
- How Much Does Real Estate Drone Photos Cost?
- How Much Do Real Estate Videos Cost?
- How Much Does Real Estate Social Media Reels Cost?
- How Much Does a 3D Tour Cost?
- What To Look For With a Real Estate Photographer?
Real Estate Photography Pricing Models
Different real estate photographers may use different pricing models. These models can influence the total price you pay, and some might vary based on property size, number of photos, shoot time, editing time, photo use:
- Hourly: Photographers that charge by the time they work are decreasing in popularity. This is primarily because clients like to know the full price of a project prior to hiring somebody. Hiring a photographer that charges hourly can be a strategic move if you plan on hiring for photos over the course of a few weeks. This is because you can be flexible with when the photographer shoots the photos.
- Number of Photos: Charge-per-photo is a very popular method that many photographers use (including us!). Although most photographers have a minimum, they might have packages that include a set of photos for a certain price. Within the real estate photography industry, popular package sizes include the following: 10-25 photos, 25-45 photos, 45-75 photos. Before asking a real estate photographer for a quote, consider how many photos you may need.
- Property Size: Property size is also a significant factor to determine when trying to figure out the cost of real estate photography for your property. Consider that larger properties usually require more photos, more angles, or simply might take longer to shoot. Within our pricing structure, we charge $35 extra for properties over 2400sqft.
- Photo Use: Finally, the use for the photos will determine the cost of the shoot. This concept is often difficult to understand, because it means that 25 photos taken for a “for sale” listing might be hundreds of dollars cheaper than 25 photos taken for a hotel. This is because when you pay for photos, you are paying not for just the labor- but also for the usage rights.
How Much Does Real Estate Photography Cost in 2025?
Based on our experience servicing Florida markets, we determined the average cost of hiring a real estate photographer in Florida. Note that these prices don’t represent a single photographer, but rather the most common prices overall.
| 0-2000 Sqft | 2000-4000 Sqft | 4000+ Sqft (Luxury) | |
| Residential Real Estate Photos | $165-$235 | $195-$295 | $245-$445 |
| Residential Drone Photos | $120-$195 | $120-$195 | $150-$255 |
| Short Term Rental Photos | $265-$335 | $295-$495 | $395-$695 |
| Commercial Real Estate Photos | $295+ | $395+ | $495+ |
| Commercial Drone Photos | $195+ | $245+ | $295+ |
To see our pricing or book a shoot, click here.
How Much Does Real Estate Drone Photos Cost in 2025?
Taking drone photos for real estate has become increasingly popular. Drone photos can help show off the location of a property, displaying it from an elevated perspective. Drone photos popularity has allowed it to become increasingly inexpensive to add onto shoots.
When it comes to drone photos, many photographers will add it on for relatively cheap. Although many will charge a minimum of $150 for standalone drone photos, they can often be added on to a regular photo shoot for as low as $30. All of our packages come with free drone photos, which is one of the reasons why our services are popular among real estate agents.
How Much Do Real Estate Videos Cost in 2025?
Real estate videography has been increasingly popular in the last few years. This is because now, more than ever, people are using social media platforms such as Instagram, Facebook and TikTok to view real estate.
Whether you are trying to sell a listing, build your brand, or even market a property for rent- real estate video can be highly effective. Due to the nature of videos being widely variable in length, format, or editing- the prices can very greatly. Long form real estate videos that are meant for YouTube have prices starting at $300 and can go all the way up to the thousands. Our prices are highly competitive, and we charge $300 for these videos, when added onto any of our packages.
Once again, square footage, video length, and many other factors can influence the cost of a real estate video.
How Much Does Real Estate Social Media Reels Cost in 2025?
Social media reels can be an effective way of capturing audiences on platforms such as TikTok or Instagram. The primary difference between this, and any other video is that a reel is less than 60 seconds in length, and is shot vertically. This means that the reel is perfectly optimized for social media platforms.
When it comes to reel pricing, it is often much more straightforward than other videos. Pricing for reels can start at $95 when added onto a shoot, or $165 when purchased standalone. Of course, like everything else, reel pricing can vary based on the purchasing of other items, the length of the video, the editing required, and more. Our reels pricing is straightforward and can be added easily onto a shoot.
How Much Does a 3D Tour Cost?
3D tours for real estate can be an effective method for capturing the audiences attention- and an effective method for showing the floorplan of a property. Prices for 3D tours are usually dependent on square footage. Expect to pay a minimum of $150 for a 3D tour- but for the price to go up to $600 or more if the property is large.
3D tours are often shot with a software called Matterport– enabling the listing agent to be able to post it on the local MLS, Zillow, or any other listing platforms. The ease of use of 3D tours has grown to be a convenient method for agents to feature a listing- without the hassle of physical showings.
What To Look Out For When Hiring a Real Estate Photographer?
When hiring a real estate photographer, it is important to understand not only their cost but also their services. Consider asking these questions before agreeing to a shoot:
- What will be the final cost? Before agreeing to conduct a shoot, ensure they quote you the final total cost. The worst thing is to be hit with any surprise editing or time charges. Prevent this by asking your photographer to enable a pay-on-delivery method to ensure they do not charge you prior to delivering the photos.
- What will be my deliverables? Ensure you understand the exact deliverables and number of photos they will provide. It can be extremely upsetting to only receive 15 photos when you wanted 45. As a bonus, understand whether your photographer will overshoot- and what their process is for excess photos. Most photographers are willing to deliver a few extra photos for a minimal or no fee.
- What is the turnaround time? The standard turnaround time for real estate photos is 24-48 hours. Any longer than 48 hours is usually too long to wait for real estate images. Note that this figure does not apply to highly specialized edits or videos. Prior to booking a shoot, ensure the turnaround time is within an acceptable range. If it isn’t, consider ordering “rush delivery” so your photos are sent quicker.
Conclusion
Hiring a real estate photographer can be highly effective when marketing a property for sale or rent. Before hiring a real estate photographer it is important to understand their costs and pricing. Pricing can very in different methods, however average prices for shoots can start at $195 and go up to over $1000. Below are some helpful statements when it comes to real estate photography cost:
- Photo pricing can be dependent on number of photos. Popular sizes are 25+, 45+, or 75+ photos. Smaller packages start at around $195 and can go up from there.
- Drone photos are a common add-on to regular shots. Most photographers offer cheap drone photos as an add-on to their packages.
- Videos and 3D tours are highly effective methods of showcasing a property as well. Prices for these can start at $150.
To see our pricing or book a shoot with us, click here.
