A Powerful Tool for Growing Your Audience
Introduction
Introduction
In the modern day competitive real estate market, simply posting video tours of your listings are not always enough. After ordering a quality premium listing reel from SellFastPhoto– its crucial to post it correctly to ensure you are maximizing the engagement and views of your video. One of the most significant methods to ensuring your post is done correctly is through collaboratively posting.
Instagrams new “collab” feature is a game changer for real estate agents. Now, two to five users can share a single post that will appear on all of their profiles- doubling the exposure and boosting engagement significantly. All likes, comments, and views of the post will be forwarded to their own profiles, and viewers can reach out to any of them. In this article, we’ll break down exactly what collaborative posting is, how it works, and how you can start doing it to improve your engagement.
What is collaborative posting?
A collaborative post on Instagram is a single piece of content, which can be a photo, carousel, or reel- that is published simultaneously on two accounts at once. Both users are listed as co-authors and viewers of the post can click to visit either of the users profiles. For a collaborative post to be shared, the poster must invite the other user and the other user must accept the invite. The other user can un-collaborate themselves from a video anytime, which will remove the video from their feed (but will not delete the video from the original poster’s feed).
Unlike simply tagging somebody in a post, when you invite somebody as a collaborator and they accept, the post will appear on their page and will be actively shown to their viewers as well.
Who can control a collaborative post?
The original poster has control of the post. This means the original poster is the one that can delete comments, edit the post, and invite more or remove some collaborators. Even though they have control of the post, you can un-collaborate at any time which removes the post from your profile, and also removes your account from being connected to the post publicly.
What are the advantages of collaborative posting?
The biggest advantage to collaborative posting is that you’ll receive significantly more exposure on your post. When you’re co-posting with another user, you’re tapping into their entire follower base. This means not only will your post be seen by all your followers, but also by all of their followers. For example, if you have only 100 followers, by inviting an account with 10,000 followers as a collaborator, your post has the potential to be seen by 10,100 individuals, not even including those who may view it on their explore feed. Keep in mind however that not all followers of an account will necessarily see your post.
Collaborative posting can also help you build strategic relationships. If you are in the video speaking about an area of town, a restaurant, or a business- inviting that business as a collaborator can not only help enhance the viewers of the post, but also present a unified marketing front between you and the other individual.
How to collaboratively post?
- Start by creating a post or reel: Post the video on Instagram like normal. Upload your content and write a strong caption. Don’t forget to select the relevant location and post it during peak hours.
- Invite a Collaborator: Right before hitting “Share,” tap on Tag People and then click Invite Collaborator. Search for their username, and then select them. Ensure you have consent from the other party before inviting them as a collaborator.
- Wait for Acceptance: After inviting somebody to collaborate, they must accept the invite. The video will appear on your feed but wont appear on theirs until they accept the collaborative invite.
When to collaborative post?
Collaborative posting is best conducted when you are working with or talking about another user within your video. For example, any agent that has a social media video shot by us is encouraged to post it collaboratively and invite us. We will accept any video invite we receive if we shot the video.
Another example for who you can invite is anybody you mention within the video. Did you talk about a local eatery? Invite them to collaborate! Did you show shots of st. pete beach, invite them as well!
Who to invite as a collaborator?
Theres many different people that you can invite as a collaborator to your post. Below is a list of common ones:
- Your photographer / videographer
- Your co-workers
- Your brokerage account
- Your Real Estate team account
- Local businesses that you feature
- Local government ran accounts (such as @hillsboroughpd)
- Local city highlight accounts (such as @tampabay)
- Your personal / secondary Instagram accounts
- Industry related sponsorship accounts (such as @zillowgonewild)
Examples of Collaborative Posts for Realtors:
Need some inspiration on posts you can make as a collaborator? Here are some ideas:
- New listing or Just Sold with a co-listing agent or team member.
- Open House Promotion with a mortgage partner or open house hoster.
- Neighborhood Feature with a local gym, café, or business.
- Behind the Scenes Reel with your photographer, stager, or team lead.
- Client testimonial with your client.
- Tips & Advise with a lender or home inspector.
Conclusion
Collaborative Instagram posts are one of the easiest way to boost engagement and grow your account. Building your brand as an agent is important and understanding collaborative posts can be an ideal way to do so. They allow you to grow your network, reach more people, and create dynamic content that serves your followers.
If you haven’t tried it yet, your next listing or client spotlight can be an amazing opportunity to use this tool. Need help creating your next video? Reach out to us today for quality social media content without breaking the bank!
