4 Secrets to Making Social Media Video That Gets Noticed

4 Secrets to Making Social Media Video That Gets Noticed

Attracting buyers in today’s competitive real estate market requires standing out on social media – video marketing offers one solution to achieve this dynamically and engagingly. Video can showcase properties, share virtual tours and highlight neighborhood features – giving potential buyers an authentic view of what they could invest in. But successful video marketing requires both creativity and strategy: use compelling storytelling, high-quality visuals and clear calls-to-action to maximize reach and increase impact – the power of video can transform viewers into buyers while significantly expanding your real estate business!

What Is Social Media Real Estate Video Marketing?

Social media real estate video marketing entails using videos shared across different social media channels to advertise real estate properties, services or even other businesses in the real estate industry. Here’s an outline of its implementation:

Content Creation

Real estate video marketing on social media requires compelling video content to showcase properties, highlight amenities and offer virtual tours. Such videos may range from professionally shot walkthroughs to drone footage capturing exterior areas surrounding properties.

Utilization of Social Media Platforms

Different social media platforms provide different avenues for real estate video marketing:

Facebook: Videos can be shared on business pages and within groups and used in paid ad campaigns to target specific demographics.

Instagram: Short yet visually appealing videos shared via feed, Stories or IGTV to engage followers and potential buyers can help companies stand out among competitors and drive leads and conversions.

YouTube: Ideal for longer, more in-depth property tours and informational videos about the real estate market and buying tips, while TikTok can quickly capture an audience interested in real estate trends.

LinkedIn: LinkedIn can provide the ideal venue for sharing professional insights, market trends, and property highlights to network with fellow real estate professionals and potential customers.

Engagement and Interaction

Video content on social media allows real estate professionals to engage directly with their audiences through comments, likes, shares and direct messages. This interaction builds trust and credibility within the real estate industry.

Educational Content

Social media real estate video marketing goes beyond property listings to also feature educational videos like market updates, tips for buyers and sellers, home improvement ideas and neighborhood spotlights – creating more brand recognition among real estate-oriented topics as this builds expertise while drawing in wider audiences interested in related subjects.

Call-To-Actions (CTAs)

While producing video marketing content, effective video marketers incorporate clear CTA, which can be watched by the viewers, implying an action such as including a showing, getting in touch with an agent, subscribing for more information or visiting other relevant websites for more information.

Analytics and Optimization

YouTube and other social media sites have basic statistics on how the videos have performed, including the number of views, interaction rates, demographics of the viewers, and many others. With this data, future video strategies and content productions can be optimized more successfully to reach their intended audiences.

4 Secrets to Making Social Media Videos That Get Noticed

Producing social media videos that attract attention can significantly expand reach and engagement on social networks like YouTube. Here are four secrets of creating virally viral social media videos:

Start With a Strong Hook

Social media videos require viewers to pay immediate attention from the very first second of viewing, so creating engaging social media video content requires having something that immediately captures viewers’ interest, such as an intriguing question or fact or visually stimulating visual that engages. Your first few seconds should set an exciting and memorable tone – whether providing valuable information, entertainment or unique perspectives with one strong hook set the scene for what follows in subsequent minutes and seconds of your video!

Optimize for Mobile Viewing

Given that many social media users access content via mobile phones, optimizing videos for mobile viewing is crucial. Use vertical (9:16) or square (1:1) formats on social platforms like Instagram Stories and TikTok that take up more screen real estate on mobile phones for engaging mobile viewing experiences. Text overlays or captions must also be large enough to read easily on small screens using high contrast colors and clear fonts if applicable for effective reading experiences on small devices. Finally, aim for 15-60 second videos when posting to these platforms where shorter content tends to perform better like Instagram Stories and TikTok stories or TikTok Stories or TikTok Live broadcasts!

Introduce Storytelling and Emotion

By weaving storytelling and emotion into your videos, storytelling can dramatically boost viewer engagement. Create compelling narratives – whether personal, customer testimonial, journey through process/event- or emotional appeal to create connections with audiences through humor, inspiration or sympathy- to elicit viewer connection with emotional content that’s more likely to be shared and remembered – your videos could have lasting results and leave an indelible mark!

Attractively Design Video With Quality Visuals and Sound

Visual and sound quality are integral in making videos look professional and appealing, so invest in high-grade cameras, lighting, microphones and editing software that produces clear visuals with crisp sounds. Add transitions, music or effects as desired but avoid overusing effects as this could detract from your main message and reduce viewership of the videos altogether. Maintain consistency across each of your videos for improved brand identity recognition as well as to significantly elevate their perceived value – this investment in production could significantly raise perceived video perceived video production values significantly!

How To Make Social Media Videos Look Professional For Real Estate?

Producing professional social media videos for real estate requires attention to detail, high-grade equipment, and careful editing to ensure that the final results meet standards of professionalism. Here are a few steps for producing such results:

Planning and Prep

Script and Storyboard: Lay out what key points your video needs to cover before developing an organized storyboard to visualize shots and the film’s flow.

Preparing Your Property: For best results, ensure the space is clean, well-lit, and inviting to potential renters by clearing away clutter or personal items and staging it with staging furniture to make an inviting space inviting and appealing for viewings.

Equipment and Tools

Camera: To capture professional-quality videos, invest in either a high-end camera or a smartphone equipped with one. DSLR or mirrorless cameras offer optimal video quality; DSLR and mirrorless models may even work better!

For optimal stability when shooting footage outdoors, utilize either a tripod, gimbal, or stabilizer to guarantee stable shots and prevent the needless use of stabilizers or tripods during stabilization sessions.

Lighting: When shooting indoors, natural light should always be preferred, although softbox lights or other additional illumination options, such as soft lighting, can help create even well-distributed illumination. Microphone: Always include an external microphone and its built-in mics for optimal audio recording clarity when including narration or interviews in your video productions.

Filming Techniques

Framing and Composition: Utilize the rule of thirds for visually appealing shots by following its structure to compose balanced and pleasing shots focusing on an area (i.e., property or feature). Ensure all details (e.g., landscaping or real estate features) are well framed to enhance the viewer’s engagement in each shot.

Angles and Movement: To keep the video engaging and dynamic, utilize different angles and camera movements with smooth camera movement to keep viewers interested in viewing your property from multiple perspectives. Wide shots, close-ups and pan shots all help provide a comprehensive picture.

B-Roll Footage: Gather additional footage (B-roll) of your property’s surroundings, neighborhood and special features for greater depth in the video.

Editing and Post-Production

Editing Software: Utilize professional editing software such as Adobe Premiere Pro, Final Cut Pro, iMovie or DaVinci Resolve; for user-friendly options, try iMovie or DaVinci Resolve. Color Correction: Tweak the color balance, brightness and contrast settings so your video appears vibrant and life-like.

Sound Quality: To improve audio quality in videos, edit out background noise and ensure clear sounds are heard without interference or overshadowing narration. Add music that compliments but does not overpower narration as part of its tone and mood.

Transitions and Effects: For maximum effect, employ subtle transitions with few effects not to divert viewers’ attention away from your property. It is wise to refrain from overusing flashy effects, which could distract viewers.

Text and Graphics: Add informative text overlays such as property details, agent contact info and CTAs that are clear, professional and align with your brand identity. Ensure all texts adhere to professional writing styles consistent with branding goals.

Optimize for Social Media

Aspect Ratio: Customize video ratios according to different platforms – 16:9 for YouTube and Facebook videos, while 9:16 works well on Instagram Stories or TikTok Stories.

Length: For best results, your video should be brief and to the point – generally at most two to three minutes on most social media platforms; adjust as required depending on its norms or your content.

Thumbnails: Create engaging thumbnails that draw viewers in using high-resolution imagery with text overlay, if applicable, to draw attention and click-through for your video. Utilizing Google Tag Manager makes this step even simpler!

Engagement and Promotion

Captions and Subtitles: Add captions or subtitles to make your video accessible to a broader audience, especially those watching without sound.

Tags and Descriptions: Utilizing relevant hashtags, tags, or descriptive language improves discoverability for videos.

Sharing and Interaction

  • Disseminate your video across various social media channels.
  • Engage viewers through comments.
  • Encourage the sharing of the video.

Following these steps, you can produce professional-grade social media videos highlighting real estate properties while drawing in potential buyers.

Bottom Line

Establishing engaging social media videos requires a combination of elements – strong hook, mobile optimization, compelling storytelling and high-quality visuals and sound all coming together seamlessly. You’ll want your video content to draw people in quickly while being visually and audibly appealing so as to evoke emotion for greater engagement with viewers quickly and consistently crafted so as to leave an indelible mark on audiences. By employing such strategies you’ll increase audience participation while increasing reach leaving lasting impressions with audiences!

Are you ready to boost your social media presence with professional, engaging videos? Get creating now, and watch engagement soar. Share your success stories in the comments below.

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