In advertising, using photos grabs people’s attention and makes them remember your message better. Adding a picture to an ad can make people recall it 65% more. That’s huge! Especially in real estate, where having transparent, professional photos can make a property stand out. In fact, homes with good photos can get up to 61% more views online. So, if you’re trying to sell something or promote your business, investing in great photos is super important.
How Commercial Photography Can Improve Your Real Estate Marketing?
Boosting your real estate marketing approach does not have to be challenging; hiring a professional photographer could help. Proper photographs of your properties are the key to securing a competitive edge in the real estate business. Here’s how:
Making a Memorable First Impression
Hyber-real pictures may attract the attention of a buyer scrolling through numerous offers online. They give your properties a sparkling appeal and compel passers-by to have a second look at the property.
Establishing Trust and Reliability
In addition to featuring clear and well-written texts, print advertising presents your homes attractively to potential buyers. Professional photography conveys efficiency and competence, thus adding credibility to invitees’ trust in your business.
Spotlighting Unique Selling Points
Real estate commercial photography allows you to highlight all the unique aspects and exciting details that are certainly worth mentioning. From views to large rooms to specially designed buildings, excellence is achieved only in the photos.
Increasing Online Engagement
While most homebuyers start their search online in today’s market, the use of robots is still rare. High-quality images enhance the click-thru rates, interest, and interactions on the published listings, targeting the right audience for the properties.
Leaving a Lasting Impression
Memorable visuals will transform potential buyers and induce them to make the purchase. In particular, professionally photographing the properties helps to bring them to the memory and attention of potential clients.
What Social Media Do Real Estate Photographers Use?
Real estate photographers advertise their work and network on different social media pages to find customers. Here are some popular ones:
Instagram: Foodies can use this site to share delicious-looking photos or as a portfolio of their work. Some tips can be helpful to real estate photographers, namely, using hashtags and tags with geological coordinates.
Facebook: A portfolio-like site that allows photographers to upload photographs and videos of properties as well as virtual tours. They are also able to sign up online forums or local organizations to interact with other professionals in the field, as well as property owners.
LinkedIn: LinkedIn is especially beneficial for connecting with like-minded professional people and gaining recognition or credibility in the real estate sector. Real estate agents, brokers, developers, property owners, and other parties who might need services from photographers can identify and engage them.
Pinterest: Pinterest is a photo-inspired inspiration tool for photographers to set up boards for home staging ideas and other interiors. It is also advantageous in terms of acting as an inspiring reservoir for potential clients.
YouTube: Thoroughly intended for making video tours of properties and some of the behind-the-scenes shoots that they do. Real estate photographers can also give some advice and demonstration videos to subscribers and make them the definitive guide in this field.
Real Estate Photography Tips
Here are some easy real estate photography tips:
Declutter and Clean
Make sure that all chairs are in position, tables are arranged orderly, and everything else is in order to create an appealing environment suitable for the photos. Sanitize the premises and ensure that all the floors and other surfaces are clean to make the property look attractive.
Use Natural Light
Control lighting by opening curtains and blinds and ensuring that the light coming into the building is natural. Although bland walls are not as visually pleasing as colorful ones, they do not make the space look unwelcoming when shooting pictures.
Choose the Right Angle
Instead, find out the most optimal position of each room to get the best view of it. Assume some positions and be close to the walls or near the doors so that you can capture most of the space.
Focus on Key Features
Emphasize some aspect that sets this property apart from the rest of the market; it can be the design of the house, the views from the windows, or the fact that the house has a lot of space.
Use a Wide-angle Lens
This also helps to show more of the room, making the spaces and places seem bigger and more welcoming.
Stage the Property
After decorating the house, leave furniture and decorations in the rooms in such a way that they look attractive. Avoid using loud colors and many accessory items, as this would appeal to anyone in the middle.
Shoot in Landscape Orientation
Popular websites usually use images in this orientation, so you should use this one to be consistent.
Edit Carefully
Brighten the images using the appropriate tool and adjust the contrast and tones. There is much more to be said about the proper presentation, but one more important point is essential to note here: do not overdo it. Hazy, slightly flawed-looking photos look more convincing, which is essential when targeting potential buyers.
Include Exterior Shots
Make sure to take pictures of the front and back of the house, the grounds, and any exterior features, such as a garden or a porch.
Provide a Virtual Tour
It may be helpful to organize and provide potential consumers with an online tour or a slide show to help them visualize the house better.
Bottom Line
Take your market to the next level and start using professional photos to advertise your properties. From the perspective of marketing agencies or real estate companies, it is evident that high-quality and professionally taken photos do bring considerable benefits, from making the properties look more appealing and communicating trust to potential buyers to increasing the demand and attracting more customers. Here are some guidelines to help real estate photographers and everybody else give potential renters and buyers the best impression of a property possible and avoid generic photos that make it challenging to differentiate listings on similar properties in the same area.