A Complete Guide to Commercial Real Estate Photography

A Complete Guide to Commercial Real Estate Photography

Commercial real property photography is crucial for showcasing and attracting potential buyers. Photographers can elevate the appeal even of the most mundane buildings by taking beautiful pictures. These professionally crafted photos appear on websites, brochures, and other marketing tools. They are the cornerstone of effective property marketing. High-quality images play a crucial role in facilitating successful deals and driving interest. This is understood by everyone from real estate agents to property owners. 

How Does Real Estate Photography Differes From Other Commercial Photographies?

Real estate photography is distinct from commercial photography in several important ways.

Focus Property Presentation 

Real estate photographs show properties in the most appealing light to attract potential purchasers or tenants. They showcase the features, design, and ambiance of a place to interest viewers.

Place an Emphasis on Details

Real estate photography involves capturing details about a property. This includes architectural features and interior design, as well as unique selling points. Photographers are required to highlight the features of a property that make it desirable.

Large-Angle Shots 

Unlike commercial photography genres, which focus on close-ups and specific details, reality photography uses wide-angle photos to capture whole rooms or exteriors. Viewers get a full view of the property.


Real property photographers often enhance images using post-processing methods, such as lighting corrections, color corrections, and digitally stage vacant spaces.

Client Expectations

Real property photography clients, like property owners or agents, may have specific marketing targets to lease or sell properties quickly at the best rate. Real estate photography clients have specific marketing objectives, including selling or leasing properties quickly and at the best price.

Types Of Commercial Real Estate Photography

Commercial real estate photography includes many types that serve specific marketing and promotion purposes. Here are common types.

Exterior photography

External shots capture the building facade, landscaping, or surrounding environment. These images can give you a good idea of the property’s location and curb appeal.

Photos of interiors

Pictures will help present the layout, design, and special distinguishing features of rooms, facilities, architectural features, and much more. 

Aerial Photos

Drones or aerial cameras provide a perspective that may not be covered during a typical commercial property inspection. The terrace offers a panoramic view of the whole territory and views of the surroundings.

Twilight Photography

Photographs of properties are taken during the golden hour, just after sunset. This lighting creates a warm, inviting atmosphere that highlights exterior features, such as lighting and landscaping.

Virtual Tours

Live and timely images can be generated through virtual tours made with the help of 360-degree cameras or panoramic photography. This enables one to assess the property as if they were physically present on the premises.

Commercial Interiors

In some commercial properties (such as offices, retail spaces and restaurants), specialized interior photography is required to highlight certain features, such as workstations, displays, or seating areas.

Architectural Photography

One of the architectural photography genre’s major objectives is emphasizing the face value of a building. This is not only superior for commercial real estate, but it also significantly influences the extent of aesthetics.

Lifestyle Photography

Lifestyle photography combines staged people or scenes to evoke feelings and demonstrate the lifestyle potential associated with an asset. This type of imagery is used to promote luxury properties or mixed-use development.

Bottom Line

Real estate photography plays a significant role for marketers as it lets them capture optimal features for the potential buying or renting of commercial properties. It refers to a shot that can be exterior, interior, or aerial. These high-quality images add more value, and as such, the property is more flexible and will have more sales in a shorter period.

Call Now